Track
Building Inclusive Mental Health Awareness and Support Networks
Date
Wednesday, June 11, 2025
Time
12:30 PM - 1:30 PM (EDT)
Name
Nothing For Us, Without Us: How California Youth Shaped the Award-Winning Never a Bother Campaign
Description
In response to the national youth mental health crisis, California embarked on a unique journey to make a different kind of youth suicide prevention campaign—one that centered on co-creation with disproportionately impacted youth, ensuring their voices would be heard and actioned upon. We’ll share how we engaged diverse youth across the state to co-create Never a Bother, secured a partnership with Grammy-winning artist Megan Thee Stallion, and garnered 800 million campaign impressions to date.
Speakers
Juan Acosta , The Center at Sierra Health Foundation
Shailen Dawkins , Civilian Agency
Pete Levine , Civilian Agency
Camellia Mortezazadeh , Civilian Agency
Darcy Pickens , California Department of Public HealthSession Currently Live